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May 26, 2015By: Newswire
Following the “yes” vote in Ireland‘s May 22 referendum on same-sex marriage, Tourism Ireland is rolling out a campaign targeting the LGBT community for weddings and honeymoons in the country.
The campaign, which is being rolled out in nine markets — including Britain, the United States, Canada, the Nordic region, Australia, France, Spain, Italy and Germany — includes advertising on Facebook directing people to a specially-created section on Tourism Ireland’s website, Ireland.com, which is highlighting wedding venues and “dreamily romantic locations to tie the knot”, as well as cool bars and clubs. It also features a brand new video showcasing Ireland's spectacular scenery and The Outing, an LGBT matchmaking festival, an offshoot of the Lisdoonvarna Matchmaking Festival which takes place in October.
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New research unveiled at World Travel Market 2014 showed the annual spend on travel by lesbian, gay, bisexual and transgender people exceeded $200 billion for the first time in 2014, Tourism Ireland said. The report showed LGBT Europeans have a total spend on travel of $66.1 billion.
Visit www.ireland.com
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