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Central Holidays has launched a new bespoke travel brand, Journeys by Central Holidays, offering customized travel experiences, exclusive offerings and upscale personalized services to destinations across Italy and the Mediterranean.

The niche of the Journeys by Central Holidays brand is tailor-made travel programs for an individual, family or group, the company said.

The program features in-country assistance for travelers; exotic and historic lodging options; private chauffeurs and white-glove service; expert local guides; VIP-access sightseeing; and culinary experiences.