Ethiopian Airlines launches two new corporate loyalty programmes

Ethiopian Airlines is enhancing its offering to the UK business travel market with an improved business class product and the introduction of two new programmes designed to win loyalty among corporates and individual business travellers flying with the airline on business.

UK business travellers who regularly fly with Ethiopian are invited to join the new ‘Corporate Bonus Program’.

Through this scheme both the business and employee, will benefit every time an employee of the company travels.

When an employee who is a member of Ethiopian’s frequent flyer programme (ShebaMiles) travels with Ethiopian they will accrue 100 per cent of the miles associated with their route.

Companies that have opened a Corporate Bonus Account will also earn additional miles.

These bonus miles will be calculated in relation to the frequency of the company’s travel with the airline.

Miles that are earned can be redeemed for flight tickets or upgrades – subject to the miles requirements of the programme.

In addition to the new Corporate Bonus Programme Ethiopian is also introducing a new ‘Corporate Incentive Programme’.

This will offer incentives in the form of upfront discounts or cash incentives at the end of the deal or in the form of complimentary tickets.

With both schemes businesses can continue to have their travel needs managed through their own dedicated travel management companies.

Business passengers can also make the most of priority and online check-in, extra baggage allowance, fast track through security where available and full lounge facilities at a selection of airports globally.

For those departing from Addis Ababa Ethiopian’s in-flight catering provides authentic Ethiopian cuisine in addition to the regular in-flight meals providing executive passengers with a taste of genuine Ethiopian hospitality.

For executives needing to travel between Addis Ababa, Dublin and Los Angeles, a new route serving these destinations, three times weekly, commences in June.

Addis Ababa serves as a hub for over fifty African destinations so connecting the west coast of the USA, with the continent of Africa.