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November 21, 2014
This week in travel industry stats the focus was on Millennials as Contiki Vacations released a series of research aimed at helping agents sell to this growing market. At the same time, new reports from American Express pointed to what agents could expect from the marketplace in 2015.
How to Market to Millennials Through Events
Contiki Vacations is continuing its series of research aimed at helping travel agents market to the Millennial demographic. Here are some tips on how to reach Millennials through events.
Reaching Young Professional Travelers
As part of its series on tapping the Millennial travel market, Contiki Vacations has released new data taking a look at appealing to young professional travelers.
How to Reach Millennials on Social Media
Contiki Vacations has released a four-part series on tapping the Millennial travel market. In part one, the company looks at how to reach Millennials on social media.
Travel Prices May Rise in 2015
Airline consolidations, stricter corporate travel policies and limited hotel supply are changing supply and demand dynamics and are also expected to impact pricing next year, says American Express Global Business Travel’s annual Business Travel Forecast.
In North America, an improving economy in the United States will likely cause price increases across all categories, the forecast says.
American Express Looks at the Future of Europe’s Business Travel Scene
According to the American Express Meetings & Events 2015 Global Meetings Forecast, European business travel professionals will need to “do more with less” in the coming year. Despite a predicted modest average increase of 1.2 percent in meeting numbers, overall meeting spend, individual meeting budgets and attendee numbers are expected to decline in the UK.
Based on the activity of American Express Meetings & Events clients, the list of top 10 European cities has once again remained stable and contains a list of familiar and traditionally popular meeting locations. All top four cities have retained their spots from last year’s forecast. Berlin has traded places with Brussels as a slightly more popular location, now in fifth position.
1. London
2. Paris
3. Barcelona
4. Amsterdam
5. Berlin
6. Nice
7. Brussels
8. Rome
9. Frankfurt
10. Munich
Keep visiting www.travelagentcentral.com for the latest travel industry news, trends and research.
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