Rotana unveils ambitious expansion plans for 2016

Rotana Hotels & Resorts, one of the leading hospitality management groups in the Middle East, Africa, South Asia and Eastern Europe is set to continue its ambitious expansion with the opening of 15 properties across the remainder of this year and 2016.

With flourishing development being made in its growth strategy, Rotana is further strengthening its presence in Turkey and Bahrain, while 2016 will also see the opening of the group’s first property in the capital of the Democratic Republic of Congo marking Rotana’s increasing footprint in Africa.

The hotels add 3,769 rooms to Rotana’s existing 13,875–strong room count across its global property portfolio.

Rotana president Omer Kaddouri commented: “Rotana has a very robust development pipeline for 2016. By extending the Rotana brand into new cities while also reinforcing our market leadership in the Middle East, we have come closer to realising our ambitious vision of operating 100 hotels by 2020.

“With a carefully considered international development strategy in place, we are constantly looking for growth opportunities and all of these markets presented opportunities for Rotana to extend our award-winning hospitality offering.”

“In particular, a breakthrough into Kinshasa in the Democratic Republic of Congo, is a significant landmark for Rotana as this is a new territory for us in which we will be addressing the needs of a rapidly developing market.

“We are confident that the hotel will offer world class standards in hospitality and we look forward to expanding our offering for travellers across Africa.”