Marriott rolls out Moxy brand in United States

Marriott International has announced the introduction of Moxy Hotels to the United States.

The new and contemporary brand, first launched in Europe, is entering the market in a bold way, with eight identified projects slated for major metropolitan locations, including New York City (Chelsea, Mid-town and Lower Manhattan), San Francisco, Seattle, New Orleans and Chicago.

Moxy Hotels was launched in fashion forward Milan last September and more hotels are set to open across Europe in Germany (Munich, Frankfurt and Berlin); Denmark (Copenhagen); and the United Kingdom (London) over the next two years.

“Moxy fully embraces today’s contemporary traveller and welcomes guests with its style, design and attitude,” said Tina Edmundson, global officer, luxury and lifestyle brands.

“Moxy clearly resonates with the young and young at heart – it’s fun, edgy, and social, all with a youthful spirit.”

Moxy’s first New York property will be created by the world-renowned design firm Yabu Pushelberg.

George Yabu and Glenn Pushelberg are well known for delivering the unexpected and are dedicated to designs that reflect an imaginative, thoughtful and honest approach.

For future Moxy hotels, the design aesthetics will embody the ethos of the brand and the personality of the local market.

“We have implemented a development strategy across North America in locations that meet the Moxy mantra – high performing markets and urban locations popular with millennials,” added Eric Jacobs, chief development officer.

“We are focusing on travellers looking for comfort, distinct style and affordability.”

Moxy’s inviting lobbies are crafted to be highly social spaces with a high-energy lounge, 24/7 self- service grab and go, ample plug-ins for personal devices, free and furiously-fast Wi-Fi, and the Moxy Digital Guestbook for streaming videos and pictures via Instagram.

Each hotel is also equipped with a library and plug-in zones that invite a quiet read or a brief web browse.

Guest rooms will offer keyless entry, screen-casting and motion-sensor lighting.

Moxy is the latest addition in a growing luxury and lifestyle brand portfolio at Marriott International. Each brand is positioned to serve today’s savvy traveller by delivering high design and technology forward experiences at every price point.

Marriott International’s luxury and lifestyle brands portfolio currently includes The Ritz-Carlton Hotel Company, EDITION, JW Marriott Hotels & Resorts, the Autograph Collection, Renaissance Hotels, AC Hotels by Marriott and Moxy Hotels.

Accounting for 25 per cent of the company’s system wide pipeline, Marriott expects to add more than 200 luxury and lifestyle hotel projects over the next several years, reflecting over $15 billion of investment by the company’s owners and franchisees.

Across Marriott’s entire portfolio of brands, the company expects to surpass one million rooms open or in development by the end of 2015.