Karisma to Open Second Azul Property in Jamaica

Less than two years after Karisma Hotels and Resorts expanded to the Caribbean in the form of Azul Sensatori Jamaica in Negril, the company is looking to build a second hotel in Negril and Travel Agent has the scoop.

We sat down Thursday with Rafael Feliz, Jr., corporate brand manager for Premier Worldwide Marketing, which is the exclusive sales and marketing representatives for Karisma Hotels and Resorts, and learned that Karisma is looking to open a roughly 100-room, boutique-style hotel next door to the existing Azul Sensatori Jamaica.

Feliz. Jr. said there is no timetable in place for the groundbreaking or opening of the hotel, but did note that it will be a more luxurious, intimate hotel than its future neighbor, Azul Sensatori Jamaica. The name of the hotel has not been decided, Feliz, Jr. says.

“We wanted to build some extra rooms there because the property has been doing so well since it opened, but we didn't want to disrupt what we have going on now by adding rooms, so we decided to build an entirely new hotel right next door,” says Feliz, Jr.  “This is going to be a smaller, more luxurious hotel but it will have a lot of the same offerings and we will also be incorporating the Nickelodeon (Vacation) Experience into this hotel.”

Not quite familiar with Karisma’s new partnership with Nickelodeon?

Karisma announced in November a new partnership with Viacom International Media Networks (VIMN), a division of Viacom Inc., to bring Nickelodeon brand experiences to Azul Hotels by Karisma.

This collaboration marks the first time Nickelodeon has partnered with an international resort collection.

The Nickelodeon Vacation Experience at Azul Hotels by Karisma are set to debut in this year. Exclusive to Azul Hotels by Karisma, the Nickelodeon Vacation Experience will include interactions with some of Nickelodeon’s favorite characters such as Dora the Explorer, SpongeBob SquarePants and the Teenage Mutant Ninja Turtles.