Emaar Group unveils mid-market hotel brand Rove in Dubai

An artists rendering of Rove Za'abeel, the first Rove Hotel, developed by Emaar Hospitality in Dubai

Developed by Emaar Hospitality Group, the hospitality and leisure subsidiary of global developer Emaar Properties, has launched Rove Hotels.

Meaning ‘to traverse’, Rove infuses 21st century innovation with sophistication and historical enrichment to deliver an unparalleled experience.

Drawing inspiration from both Dubai’s heritage and its remarkable leaps of achievement, the properties serve as tech-savvy, social and cultural hubs for international explorers.

Stylishly designed by incorporating contemporary and Arabesque features, smartly configured and effortlessly connected, Rove Hotels are for the modern, attentive, value-conscious and socially networked generation as well as families who cherish reliable, modern, fuss-free and friendly guest experiences assured through effortless check-in and late check-out at 14:00, among other amenities.

Providing all essentials and incredible value across all touch-points, Rove Hotels will appeal to the savvy traveller, who leads a fast-paced urban life, keeps things simple and is constantly on the go.

The properties integrate the value and simplicity and leverages smart connectivity to provide efficiency and authenticity, always.

Philippe Zuber, chief operating officer of Emaar Hospitality Group, said the new hotel brand complements the Dubai Tourism Vision 2020 announced by Sheikh Mohammed bin Rashid Al Maktoum, ruler of Dubai, to welcome over 20 million annual visitors by the turn of the decade.

All Rove Hotels reflect the core attributes of the dynamic lifestyle brand.

They have a contemporary and urban design with Arabesque elements and display local art-pieces throughout the public areas.

This, complemented with a high-tech environment, help make instant connections with guests.

To further add to the guest’s convenient experience, Rove also has a convenience store that provides 24- hour services showcasing a range of day-to-day amenities, fresh food and the choicest snacks.

Only 20 minutes from the Dubai International Airport and directly opposite The Dubai Mall, the world’s most-visited and largest retail and entertainment destination, Rove Za’abeel will feature 420 rooms in 14 floors, providing a stylised, culturally inclined and connected getaway for guests.

The foundation works have been completed with scheduled opening in 2015.

Emaar Hospitality Group is defining a new niche with Rove Hotels that will complete the spectrum of lifestyle hospitality experiences offered through its other popular brands, The Address Hotels + Resorts and Vida Hotels and Resorts.