Dusit International revamps Dusit Gold loyalty scheme

Dusit International has relaunched its Dusit Gold guest loyalty programme, designed to be simple and easy to use at participating hotels and resorts globally.

Upon enrolling, members are able to enjoy a host of exclusive benefits and services right away, such as special room rates, dining credits, laundry discounts and complimentary amenities.

Central to the programme’s revamp is the Instant Rewards feature where members receive a special bonus on every stay.

Based on their personal preferences and membership level, Dusit Gold members can enjoy perks ranging from spa credits to room upgrades upon check-in.

The programme now offers three levels of membership – Premier, Executive and Elite. All levels reward members with a host of privileges at no extra cost.

Unlike other programmes that require more stays to qualify for the next membership tier, Premier Dusit Gold members enjoy a fast-track upgrade to Executive level after only five stays.

Elite, the most privileged Dusit Gold membership level, offers additional benefits such as free reward nights, 18:00 late check-out and complimentary mini bar.

“The research we conducted indicates that recognition and free nights are perceived by guests to provide the greatest value, as such, these are key components of the new Dusit Gold programme,” said Erena Chan, vice president sales and marketing, Dusit International.

“The new Dusit Gold rewards members with benefits and perks that are relevant to them based on their personal preferences which they can enjoy instantly, every time they stay with Dusit.”