Premier Inn partners with Sabre

Sabre Corporation and Premier Inn International have entered into a strategic technology agreement under which Premier Inn will implement Sabre’s SynXis Enterprise Platform across the Middle East, India and Southeast Asia.

Premier Inn International will move its hotels in the Middle East, India and Southeast Asia to Sabre’s SynXis Central Reservation and SynXis Booking Engine solutions. The UK’s largest hotel brand, Premier Inn has previously announced ambitious growth plans to increase their international presence with further developments in the pipeline and a target for 50 international hotels by 2020.

“We have ambitious goals to grow Premier Inn internationally and we are delighted to work with an innovative technology firm such as Sabre,” said Trevor Woollard, Head of Information Systems of Premier Inn International. “Sabre’s continual technology investments, ability to scale quickly for a growing business and expertise in global markets make them the right partner for us.”

With the SynXis Central Reservation and Booking Engine, Sabre will support Premier Inn’s growth by helping the brand capture more bookings through their direct channels as well as leverage the power of third party distribution channels via the Sabre travel marketplace, OTAs and other online channels.

“Technology is the single greatest opportunity facing the hospitality industry today, and Sabre customers are well-positioned to focus on what they do best – serving guests, while we ensure they stay on the cutting edge of hospitality technology to win the hearts and minds of today’s connected travelers,” said Alex Alt, president of Sabre Hospitality Solutions. “I’m thrilled to welcome Premier Inn to Sabre and looking forward to helping them grow their business with our best-in-class solutions.”

Sabre Hospitality Solutions currently has more than 32,000 hotels leveraging its technology to power distribution, reservations, property management, retailing and guest experience solutions.