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Emirates Palace enjoyed ground breaking twelve month results in 2014, surpassing its previous record year of 2008 and outperforming 2013 across multiple performance indicators.
Despite increased competition in Abu Dhabi, Emirates Palace recorded a steady growth of 8.1 percentage points in overall occupancy compared to 2013, while the total revenue increased by 8.8 per cent.
Financial performance also improved in its newly rebranded Emirates Palace Spa, as well as its restaurants, cafés and banqueting services, which saw an overall increase of 11.8 per cent compared to the previous year.
“Emirates Palace remains one of the top performing hotels in Abu Dhabi and the region, and with the increased number of visitors to the UAE expected to rise over the next few years, we are looking forward to continued success,” said Holger Schroth, general manager of Emirates Palace.
“Events such as Abu Dhabi Summer Season, coupled with targeted sales campaigns for the region, brought more visitors during traditionally slow months like August.”
Schroth added: “This would not have been possible without the support of the destination and all parties involved and, of course, the quality and attention to detail delivered by our team of professional hoteliers over the last year.”
Other important events contributing to the year’s success include the Virtuoso Chairman’s Event in November 2014, which attracted more than 80 top travel agents from the USA in an effort to increase interest in the destination.
A successful Festive Season also led to an excess of 5,000 daily visitors walking through the Palace throughout the month.
As a result, in December, Emirates Palace recorded the best monthly result ever since its inception in 2005.
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Breaking Travel News catches up with Holger Schroth, general manager, Emirates Palace at ITB Berlin to find out more
New Spa
Visitors to Emirates Palace can expect the royal treatment at a new spa that brings world-renowned spa brands to the capital.
With a full range of treatments for men and women that combine precious elements such as gold, diamonds, and caviar with ancient spa traditions like the Moroccan Hammam, visitors can look forward to a truly palatial spa experience.
“Trends have changed over the last couple of years, and visiting the spa has now become necessary to maintain a balanced lifestyle,” explained Hannah Dowd, director of Spa at Emirates Palace.
“This change has brought about the need for traditional spa experiences, which incorporate relaxing and sensory spa elements, to deliver results.
“We are focusing on bringing together the best spa practices with the best global skincare technology through personalized, targeted treatments for every guest.”
The new Emirates Palace Spa focuses on giving guests what they really want out of a spa treatment: the luxury and relaxation of a five star spa with the immediate, visible results of a beauty clinic.
The spa will deliver results through the introduction of four brands, each focused on a different area of spa and grooming.
A designated manicure and pedicure salon will feature products from leading podiatric beautician Bastien Gonzalez, while a gentlemen’s grooming area will offer barber and grooming services from luxury UK establishment Gentlemen’s Tonic.
The skincare and massage services on the menu will feature scientifically driven products Forlle’d and Amra.
Forlle’d will offer facials that guarantee results after the first treatment through the regeneration and rejuvenation of skin at the cellular level.
Other facial and body care treatments will offer the power of precious elements such as pearl, gold, diamond and caviar stimulated by scientific actives, through Amra.
The signature Palace Massages will feature tailored massage techniques, combined with 24-carat gold oil to rebalance the mind and body, Diamond oil to restore vitality or caviar infused oil to calm the muscles.
Emirates Palace Spa will continue to offer treatments in its traditional Moroccan Hammam, which forms the heart of the spa.
Visitors are welcome to visit the spa directly, located in the West Wing Beach Club with its own private entrance and dedicated parking space.
Introducing a wide range of couples and group treatments, the spa offers the ultimate relaxation in Abu Dhabi.
More Information
Ahead of its ten year anniversary, Emirates Palace has an exciting event programme to look forward to.
From first class sporting events such as the first edition of Tennis at the Palace this month, to annual favourites such as Abu Dhabi Film Festival and another possible collaboration for Abu Dhabi Summer Season 2015, Emirates Palace holds on to its position as the preferred destination in the UAE capital.
To find out more about Emirates Palace visit the official website.
