Royal Caribbean makes play for Chinese cruise market

Furthering its commitment to growing the China market, Royal Caribbean International today announced that its third Quantum-class ship, Ovation of the Seas, will be based in Tianjin, China.

The news was announced by Royal Caribbean president Michael Bayley.

Launching in April 2016, Ovation of the Seas will be the company’s fifth cruise ship based in the region.

“Cruising has become very popular for Chinese consumers and Royal Caribbean is already capturing their imaginations with our industry-leading cruise ships,” said Bayley.

“We are furthering our commitment by bringing two of the world’s newest and most advanced Quantum-class cruise ships to the region.

“In addition, we are significantly expanding our investment in the training and employment of Chinese talent so they can join us in delivering our amazing and distinctive vacations to Chinese travellers.”

Currently under construction, once launched, Ovation of the Seas’ will conduct a 52-night Global Odyssey from Southampton, UK to Tianjin.

“We are thrilled that Ovation of the Seas will start her Global Odyssey in Southampton meaning UK holidaymakers can be the first to experience her at sea.

“Quantum Class ships have incredible features on board offering something for the whole family whether it’s trying simulated sky diving above the waves, being served a drink by robot bar tenders or simply relaxing with a good book in the adults only Solarium.

“They are just part of our ongoing commitment to growing the UK cruise market and encouraging people to give cruising a go,” commented Stuart Leven, managing director of Royal Caribbean International UK.

In addition to committing ships to the region, Royal Caribbean is investing in people shoreside.

The company created a curriculum with the Tianjin Maritime College in August 2014 in order to attract, train and employ more Chinese talent.
Royal Caribbean is also exploring new ways to engage the Chinese economy and help create more Chinese jobs.

The company is investigating potential Chinese drydock facilities to revitalise Legend of the Seas as early as 2018; logistics centres in China to supply its ships deployed in the region; and an inbound-tourism business model to bring thousands of North American holiday makers to experience China.