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WeSki launches this ski season to banish the difficulties which groups experience when booking a ski holiday, and to offer more choice to a market saturated with weeklong trips.
The new site turns the booking process on its head by splitting the responsibility to book between the group.
Once dates and location have been decided, the group leader can share the package with their friends, who in turn customise their booking with ski hire, lessons and passes.
WeSki then divides the payment up, saving the group leader the hassle of counting costs and collecting money – a chore experienced by all nominated holiday planners.
A recent survey of 12,000 people by the Ski Club of Great Britain found that 48 per cent of people wanted more flexibility and choice in their ski holidays.
WeSki offers everything from three nights in an apartment to seven days in a chalet and allows customers the freedom to travel when they want.
Guests can therefore take advantage of the empty slopes during the weekend changeover or choose to nip over for a spot of skiing midweek.
WeSki creates unique tailor-made packages for each group using a specialised algorithm which offers customers prices that are on average 20 per cent cheaper than other ski operators.
These comprehensive packages include flights, transfers or car hire, ski passes and accommodation.
“We are extremely excited to launch our tailor-made group ski holiday website, WeSki in the UK.
“It has been a dream of ours to help groups of skiers and snowboarders to build unforgettable holidays with ease.
“Groups have a great choice and enormous flexibility booking through WeSki,” said Yotam Idan, co-founder of WeSki.
Groups can travel to many French ski resorts including Chamonix, Les Deux Alpes, the Three Valleys and Tignes.
Groups are able to fly from a wide range of London or regional airports in the UK.