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Estonia has experienced a strong uplift in visitor numbers in 2017, with the number of UK tourists increasing by nearly a fifth compared to the same period last year.
Figures for January to September show an uplift of 19 per cent on the previous year, with over 46,000 UK visitors across nine months.
The news comes as the destination gets ready for ESTONIA 100 in 2018 – a special programme of events and initiatives to mark the 100th anniversary of the independence of the Republic of Estonia.
Celebrations will take place throughout the year to mark the most important milestones in the emergence of Estonia as a unified country.
A wide range of exclusive events – covering themes from history and heritage to design, music and nature – will take place across the country.
And the forecast for 2018 is positive with news of increased airlift from the UK.
Wizz Air has recently announced four new flights a week from London Luton to Tallinn by June 2018.
Additionally, British Airways twice-weekly service from London to Tallinn, which was introduced this year, has been extended to year-round.
These routes will augment the direct Tallinn flight routes serviced by easyJet and Ryanair.
Tarmo Mutso, director of the Estonian Tourist Board, commented: “Next year is set to be a momentous year for Estonia, with a diverse and far-reaching programme of centenary activity for people to enjoy all around the world, as well is in our country.
“The UK is a hugely important market for Estonia and as such Visit Estonia is committed to investing in growing inbound tourism.
“We’re delighted to see that our country has been so popular with Brits in 2017.”
“With almost 50 per cent of our country populated by forest and over 2,000 islands, Estonia is the perfect destination for experiencing a wealth of outdoor activities, enjoying wildlife and breathing some of the cleanest air in the world.
“The nature product is complemented by our capital’s magical UNESCO old town, innovative Nordic food scene and unique heritage and culture.
“We are we look forward to welcoming more visitors from the UK to our country next year.”