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Following success in the US and Canada, Booking.com has announced the launch of Booking Now in the UK.
A new mobile app that revolutionises the on-demand travel space, Booking Now provides a completely personalised booking experience tailored to individual customer preferences and location.
By incorporating user behaviour data as well as GPS technology, it is the only app to showcase the world’s largest selection of more than 600,000 properties around the globe to provide custom accommodation recommendations for spontaneous travellers.
The Booking Now app will be available in 42 languages as it launches in countries across the world over the coming days to ensure extensive global optimisation for travellers.
Rooted in and developed out of a deep understanding of proprietary customer data, the launch of Booking Now supports the growing importance of mobile when it comes to booking accommodations within 48 hours.
According to Booking.com data, almost half of worldwide reservations made within 48 hours are booked on a mobile device, and in some markets, more than 50 per cent of all spontaneous bookings are made via a mobile device.
“With the launch of Booking Now, we’re increasing our investment in mobile by leveraging our global scale, assets and partnerships to accommodate the growing number of customers who are booking reservations within two days or less of their stay,” said Darren Huston, chief executive officer of Booking.com.
“The new App puts users at the centre of the booking experience, drawing from our vast database of properties to meet their specific preferences at the very moment they need to book.
Booking Now is designed to deliver a seamless mobile experience for spontaneous consumers, fitting perfectly into their multi-device, on-demand lifestyle.”
Booking Now personalises real-time search results based on the unique traveller profile created by each first-time user to indicate specific accommodation preferences, such as desired price range and options like parking, breakfast and Wi-Fi.
Users are then presented with the most relevant available accommodation suggestions based on their profile and within their defined location, allowing them to modify their choice of accommodation to whichever local delights are on their ‘must-see’ list.
“We are increasingly finding that UK travellers are booking their trips, for either business or pleasure, on a much more spontaneous basis,” said Jason Grist, UK area manager for Booking.com.
“Booking Now is the perfect solution and travel ‘buddy’ for our more impulsive and on-the-move travellers.
“They are able to land in a destination and instantaneously book accommodation that fits their every need and desire, in as little as two taps of their finger.”